The Brain & Performance Centre and Dr. Craig Cook Honoured at International Prime Awards for Healthcare Excellence
The Brain & Performance Centre, a DP World company, has earned international acclaim at the prestigious International Prime Awards, receiving two top accolades that underscore its leadership in integrated healthcare and human performance.
The Centre was named the winner of the Excellence in Cognitive & Physical Performance Optimisation Award, a testament to its pioneering, multidisciplinary approach to healthcare. Utilising personalised treatment protocols—including hyperbaric oxygen therapy (HBOT), cognitive rehabilitation, physical training, and targeted nutrition—the facility supports individuals recovering from neurological or physical challenges and those seeking peak mental and physical performance.
At the same ceremony, Dr. Craig Cook, CEO of The Brain & Performance Centre, received the Human-Centric Healthcare Leadership Award, recognising his transformative contributions to modern, patient-focused healthcare.
Personalised, Science-Driven Care
Under Dr. Cook’s leadership, the Centre has redefined healthcare delivery by integrating advanced science with compassionate, results-oriented care. The facility has become a destination for athletes, patients, and professionals looking to enhance their brain and body function through proven, holistic methods.
“These awards reflect the extraordinary dedication of our team and the powerful impact of our personalised care model,” said Dr. Craig Cook. “Whether someone is recovering from trauma or striving to unlock peak performance, our mission is to help them reach their full potential.”
UAE at the Forefront of Healthcare Innovation
These international honours not only validate the Centre’s impact but also highlight the UAE’s emergence as a global hub for cutting-edge medical innovation. With state-of-the-art facilities and a strong focus on personalised health, The Brain & Performance Centre is playing a key role in shaping the future of integrated healthcare across the region.
The recognition aligns with national goals to position the UAE as a leader in medical excellence, research, and patient outcomes.
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